The Way to Become a Customer Acquisition Specialist |
Recommended By: Christina Perricone, Content Marketing Strategist in HubSpot
"Marketing has expanded to some Field with countless designations -- simply calling a marketer is no longer a sufficient response to the question,'What can you really do?' Balfour explains how to build yourself into an indispensable, T-shaped marketer by minding your skills as you progress. This evergreen piece teaches us that marketers are experimenters, risk takers, and problem solvers, demonstrating that nearly anyone has the propensity to become prosperous in this area if they have the patience to construct and adhere to a strategy. It is a gem for any marketer who is struggling to ascertain their path."
Recommended By: Karla Cook, Editor & Team Manager in HubSpot, Marketing Blog
Why She Loves It:
"This is article is a must-read For anyone who generates content. It's a reminder that the seemingly trivial decisions we make about speech on a daily basis actually hold a good deal of power. Creating content with inclusive language in mind can look tricky or even silly to some (particularly when the word choices seem minor), but this article poses the question: why not just try?" Why Marketing Analytics Has Not Lived Up to Its Promise| Harvard Business Review
Recommended By: Josh Chang, Senior Marketing Manager at HubSpot, Analytics & Paid Acquisition
Why He Loves It:
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"I love this post since While everybody understands marketing analytics is important, HBR exemplifies the many challenges of doing marketing analytics directly so it has a significant impact on the overall business enterprise. Many companies suffer from getting too much information and not knowing what to do with it. But in case you have the ideal data, systems, procedures, and people in place, it's possible to better ensure that advertising analytics is not wasted and contains a positive and tangible effect." 4 Lessons We Have Learned, Sometimes the Hard Way, About Inclusive Advertising | Believe With Google
Recommended By: Sammi Kim, Associate Advertising Manager in HubSpot, Leadership Rotational Program
Why She Loves It:
"Written by the SVP of Global Marketing in Google, this article speaks to the importance of advertising marketing. I was impressed by how the very first lesson was that the diversity among marketers in Google directly impacted their marketing campaigns. And based on the post's third lesson on the significance of excluding stereotypes from advertising campaigns, I strongly believe that having varied marketing teams will assist operate more nuanced, empathetic campaigns."
8. Reflecting on My Failure to Construct a Billion-Dollar Company | Moderate - Startups
Recommended By: Nate Medina, Associate Marketing Manager at HubSpot, Leadership Rotational Program
He Loves It:
"I love this article as it Tells the intimate story of a founder who had ambitious dreams, but ultimately, didn't pan out exactly the way he expected. From the pursuit of trying to create a billion dollar business, however, he learned that achievement is not just about money. It is about creating something you are truly interested in rather than something that you chase earnings with." The Strange Thing That Happens On Your Brain When You Discover a Great Story -- And How to Use It to Your Advantage | HubSpot Advertising Blog
Recommended By: Clifford Chi, Junior Staff Writer in HubSpot, Marketing Blog
Should I Love It:
Don't worry, this is not a Shameless plug of one of my blog posts as well as of HubSpot. This past year, Joe Lazauskas and Shane Snow, marketing executives at Contently, wrote a book called The Storytelling Edge and they promoted it by releasing among the book's chapters on our marketing blog.
Marketing article because it uses neuroscience to prove that storytelling is Much more than a trendy buzzword. Inside their excerpt, Joe and Shane weave in Compelling neurological and psychological proof to a story about how Storytelling is the best method to catch people's attention, bake information In their brains, and forge close, private bonds. And in a market where 5 percent Of branded articles attracts 95% of attention, their article makes you understand That content marketers can not just write listicles and supreme guides anymore. We must tell gripping tales.
