Best Marketing Articles of All Time
Among the best ways to tell when A series or film is worthwhile is if people never get tired of re-watching it. When it's the hit tv series Friends or the classic film Forrest Gump, most people never turn down an opportunity to watch Ross pivot his couch or watch Forrest develop to a ping pong star -- even if they have already watched it 27 times.
Content marketing is in its infancy compared to television and Film, but some of the best writers and publications in our sector have already crafted posts that we revere as the Friends or even Forrest Gump of the space.
To Pinpoint a number of these articles and share them with you, I requested nine marketers at HubSpot what their favorite marketing post is and why. Have a look at the ones they read on replicate.
1. What Creativity Appears Like in Marketing Today | Harvard Business Review
Recommended By: Caroline Forsey, Staff Writer at HubSpot, Marketing Blog
Why
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"It is Tricky to choose a single marketing post as my favorite, but the one who has had a lasting impression on me personally is HBR's'What Creativity in Marketing Looks Like Today'. Mark Bonchek and Cara France do a great job distilling the wisdom of senior marketing executives from dozens of leading brands, varying from Old Navy into OpenTable. One of my favorite lines is this one --'People are the new channel. The best way to amplify effect is by inspiring creativity in others'. Ultimately, I am a fan of anything HBR, and this piece in particular is a great one to check out if you want to learn more about what best brands are doing to stand out from the industry today."
2. SEO Is Back. Thank God.
Recommended From : Braden Becker, Senior Staff Writer at HubSpot, Historical Optimization
Why He Loves It:
"This article took a brilliant position on search engine Optimization (search engine optimization ) and the way search engines have stood the test of time as new channels break into a marketer's arsenal. A great deal of articles maintain the importance of SEO, but few of them believe the implications sites like Google have how the public finds, absorbs, and expects to see information online. The item boldly defends the positive function ranking algorithms play within an industry that's often saturated with manipulation and clickbait. It's something both consumers and marketers can learn from, and I gained a whole lot of respect for New York Magazine after reading this." 'We want these platforms to become healthy': Why leading marketers won't stop Facebook following 2018 scandals | Digiday
Recommended
Why
"As Somebody who lives a'double life' as a marketer and a tech writer, I found this guide both fascinating and valuable. It investigates Facebook's rocky year from an interesting lens: one that's of interest to people who live in the trenches of the tech business and people who cover it alike. During 2018, I researched and reported on the user sentiment toward and use of Facebook, despite those events. But it's important to ask an audience of marketers and growth companies the very same questions. This article does a great job of that."
4. The Way to Become a Client Acquisition Specialist | Brian Balfour
Recommended By: Christina Perricone, Content Marketing Strategist in HubSpot
Why
"Marketing Has expanded into a field with countless designations -- simply calling a marketer is no more a sufficient reply to the question,'What do you do?' Balfour describes how to build yourself in a indispensable, T-shaped marketer by minding your skills as you progress. This evergreen piece educates us that marketers are experimenters, risk takers, and problem solvers, proving that almost anyone has the propensity to be prosperous in this area if they have the patience to build and adhere to a strategy. It is a gem for any marketer who's struggling to determine their route."
5. Buffer
Recommended By: Karla Cook, Editor & Team Manager at HubSpot, Marketing Blog
Why
"This Is article is a must-read for anyone who creates content. It is a reminder that the seemingly inconsequential choices we make about speech on a daily basis actually hold a good deal of power. Creating content with inclusive language in mind can look tricky or even silly to some (especially when the word options seem modest ), but this report poses the question: why not simply try?" Why Marketing Analytics Hasn't Lived Up to Its Promise| Harvard Business Review
Recommended
Why He Loves It:
"I Really like this article because while everybody knows marketing analytics is equally important, HBR illustrates the many challenges of performing marketing analytics right so it has a significant impact on the overall business enterprise. Many companies suffer from having too much information and not knowing what to do with it. But in case you have the ideal data, systems, procedures, and people set up, it's possible to better ensure that marketing analytics is not wasted and contains a concrete and positive effect." 4 Lessons We've Learned, Sometimes the Hard Way, About Inclusive Marketing | Think With Google
Recommended By: Sammi Kim, Associate Marketing Manager in HubSpot, Leadership Rotational Program
Why
"Composed By the SVP of Global Marketing at Google, this article discusses the importance of inclusive marketing. I was impressed by the way the very first lesson was that the diversity among marketers at Google directly affected their marketing campaigns. And depending on the article's third lesson about the importance of excluding stereotypes from marketing campaigns, I strongly believe that having diverse marketing teams will help run more nuanced, empathetic campaigns" Reflecting on My Failure to Build a Billion-Dollar Company | Moderate - Startups
Recommended By: Nate Medina, Associate Marketing Manager at HubSpot, Leadership Rotational Program
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"I Really like this article because it tells the romantic story of a creator who had ambitious dreams, but ultimately, didn't pan out the way he expected. In the pursuit of trying to create a billion dollar business, however, he learned that achievement isn't just about cash. It is about creating something you are truly interested in rather than something that you pursue revenue with."
9. The Strange Thing That Happens In Your Brain As You Hear a Great Story -- And How to Use It to Your Advantage | HubSpot Marketing Blog
Recommended By: Clifford Chi, Junior Staff Writer at HubSpot, Marketing Blog
Why I Love It:
Don't worry, this isn't a shameless plug of one of my blog articles Or even of HubSpot. Last year, Joe Lazauskas and Shane Snow, marketing executives at Contently, wrote a book called The Storytelling Edge and they encouraged it by releasing one of the book's wikipedia chapters within our marketing website.
Anyways, this is my favorite marketing post because it uses Neuroscience to prove that storytelling is much more than a trendy buzzword. Within their excerpt, Joe and Shane weave in persuasive psychological and neurological evidence to a narrative about how storytelling is the very best method to catch people's attention, bake info into their brains, and devise close, private bonds. And in an industry in which 5 percent of branded content attracts 95 percent of attention, their article makes you realize that content marketers can not just write listicles and ultimate manuals . We have to tell gripping stories.
